Marketing Education
Marketing Management is a two-year tech prep program designed to prepare students for a college concentration in Marketing, Management, or Business Administration.
Through a variety of learning methods students will develop the knowledge and skills related to the career fields of marketing and business.
Marketing Foundations 4 P's | Selling Concepts and Sales Skills |
Promotion Strategies | Ad Design and Layout |
Visual Merchandising and Display | Stock Handling/Inventory Control |
Channels of Distribution | Product/Service Planning and Branding |
Professional Communication Skills | Interpersonal Skills |
Pricing Strategies | Economics |
Ethics | Professional Development |
Computer Technology Skills | Teamwork |
Business Ownership | Marketing Information Management |
Junior Year:
- Meets one period per day
- Membership in DECA, an association of marketing students
- Operate the Hole in the Wall Spirit Shop
- Co-op in the Hole in the Wall Spirit Shop
Senior Year:
- Meets one period per day
- Membership in DECA, an association of marketing students
- Operate the Hole in the Wall Spirit Shop
- Co-op an average of 15 hours per week outside of school
Career Pathways:
- Entrepreneur
- Merchandise Buyer
- Brand Marketing
- Advertising
- Financial Services
- International Marketing
- Product Management
- Travel/Tourism
- Hospitality Management
- Marketing Manager
- Sales Representative/Management
- Customer Service Representative
- E-Commerce
- Importing/Exporting
- Market Research
- Public Relations
- Sports/Entertainment Marketing
Students can take any Advanced Placement or Honors classes while taking this tech prep program.