Marketing Education

Marketing Management is a two-year tech prep program designed to prepare students for a college concentration in Marketing, Management, or Business Administration.

Through a variety of learning methods students will develop the knowledge and skills related to the career fields of marketing and business.

Marketing Foundations 4 P's	Selling Concepts and Sales Skills
Promotion Strategies	Ad Design and Layout
Visual Merchandising and Display	Stock Handling/Inventory Control
Channels of Distribution	Product/Service Planning and Branding
Professional Communication Skills	Interpersonal Skills
Pricing Strategies	Economics
Ethics	Professional Development
Computer Technology Skills	Teamwork
Business Ownership	Marketing Information Management

 

Junior Year:

• Meets one period per day
• Membership in DECA, an association of marketing students
• Operate the Hole in the Wall Spirit Shop
• Co-op in the Hole in the Wall Spirit Shop

Senior Year:

• Meets one period per day
• Membership in DECA, an association of marketing students
• Operate the Hole in the Wall Spirit Shop
• Co-op an average of 15 hours per week outside of school

Career Pathways:

• Entrepreneur
• Merchandise Buyer
• Brand Marketing
• Advertising
• Financial Services
• International Marketing
• Product Management
• Travel/Tourism
• Hospitality Management
• Marketing Manager
• Sales Representative/Management
• Customer Service Representative
• E-Commerce
• Importing/Exporting
• Market Research
• Public Relations
• Sports/Entertainment Marketing

Students can take any Advanced Placement or Honors classes while taking this tech prep program.